National best-selling author Rip Esselstyn brings his plant-strong® message to Michigan


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Whole Foods Market hosts Esselstyn at “Get Fired Up!” events

New York Times best-selling author of The Engine 2 Diet, Rip Esselstyn will share his inspirational healthy eating lifestyle message at three public events. Participants will learn how to kick-start a plant-strong diet, get news about the Engine 2 diet, and receive free products.

The Engine 2 Diet: The Texas Firefighter’s 28-Day Save-Your-Life Plan that Lowers Cholesterol and Burns Away the Pounds documents Esselstyn’s success in helping fellow Engine 2 firefighters in Austin, Texas overcome high cholesterol levels and obesity, and improve overall health. Esselstyn’s plant-strong eating plan is based on a diet of whole foods including whole grains, fresh fruits, vegetables, legumes, nuts, and seeds. His most recent book, My Beef with Meat, is also a New York Times best-seller.

Today, Rip works with Whole Foods Market team members, customers, and communities raising awareness of the health benefits of a plant-strong diet.

Get Fired Up! Ann Arbor
Wednesday, October 1, 6 p.m. – 7:30 p.m.
Ann Arbor Regent Hotel, 2455 Carpenter Road, Ann Arbor
Rip shares his inspirational message followed by a plant-strong dinner. Participants receive a goodie bag. To reserve seating, call 734) 997-7500 by September 29.

Get Fired Up! Detroit
Thursday, October 2, 6 p.m. – 7:30 p.m.
Whole Foods Market’s Nutritional and Culinary Education Center
3670 Woodward Ave. Detroit
Rip shares his inspirational message followed by a plant-strong dinner. Special prize giveaways. RSVP required by September 20 to

Get Fired Up! Oakland County
Tuesday, September 30, 6:30 p.m. – 8 p.m.
Seaholm High School, Birmingham
Whole Foods Market and Paul Chatlin’s Plant Based Nutrition Support Group host Esselstyn’s inspirational presentation. Participants receive Engine 2 sample products, as well as Whole Foods Market Health Starts Here products. To register, call Whole Foods Market in Rochester Hills, Troy, or West Bloomfield. Additional information here and here.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 80,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 17 consecutive years. In fiscal year 2013, the company had sales of $12.9 billion and currently has more than 370 stores in the United States, Canada and the United Kingdom.


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